Will false hearts make Etsy search break up with you?

The question, “if an item gets a lot of views and hearts and doesn’t sell it will lose relevancy in Etsy search?” has been asked many times in many ways.

The answer? It depends.

Background

There’s a lot of noise in the how does Etsy search work space. Maybe you’ve heard of click parties aka clickathons. In case you haven’t, they’re based on the false belief that random views and favorites on your listings will increase your search ranking. Clickathons are a waste of time for so many reasons they deserve their own post.

On the other hand we have the shops that are very worried about getting non-buyer clicks and favorites for fear that it will sink their search ranking.

This topic is entirely about how Etsy’s search handles listings.

Search and Non-Search Traffic

Etsy distinguishes between views that come from search and ones that don’t. They get really granular, but for our purposes they either come from search or they don’t.

Views that don’t come from search are just whatever. We all get random visitors to our sites so it’s expected that the quality of view will differ.

Search results however are prime real estate. We’ve all seen it and Etsy has stated they incorporate performance (sometimes called listing quality) in search ranking. They take the listings that do a great job of being relevant (Etsy SEO), and they give them a shot at great rankings. If the listings perform well, they stay up there. If they don’t, they give other listings a chance. Etsy wants to present shoppers with listings they’re likely to purchase. The best way to predict that is whether others searched for this and ended up purchasing.

When does it matter?

So back to the original question. Does it hurt listings to favorite them and not buy?

It doesn’t matter when the view comes from outside of Etsy’s search.

It does matter when the view comes from within Etsy’s search.

If many people find your listing in search, view it, favorite it, and NOT buy it. Eventually, yeah it will hurt the listing. It establishes a track record of shoppers passing up that listing despite finding it in a relevant search. Etsy wants to display listings with the greatest chance of selling. The key there is that the traffic is coming from search.

Conclusion

I certainly wouldn’t ask a group of people to search “xyz keyword”, find your listings, and favorite them just for fun. The result would be totally not fun.

I wouldn’t worry about casually liking something. I would continue to promote your shop everywhere that gets you in front of shoppers. Business cards, packaging inserts customers can give to friends, and online communities where your customers want to hear from you to name a few.

The best thing that can happen to your shop is to consistently get found in search and close the sale. You make money, Etsy makes money, shopper is happy, win win win.

Etsy Jam Episode 35: 2016 Year in Review

In this episode we celebrate 2016 in true Marmalead fashion – by the numbers! We go over some interesting stats from 2016 concerning Marmalead and Etsy and offer some peeks into when different seasons begin trending. Enjoy some insights and get ready to make 2017 your year! We’d love to have you as a guest on Etsy Jam this year too so hit us up at success at marmalead dot com!

 

7 Key Takeaways from the 2017 Etsy Search Updates

Etsy has just released an article which details plans for the 2017 Etsy search updates. Last year they acquired Blackbird Technologies – a machine learning company. The purchase caused a bit of a stir in the Etsy community and spawned countless questions and even more conjecture. But now we finally have some details about Etsy’s plans. Here are 7 key takeaways from the announcement:

1. Etsy and its sellers are a team

Right off the bat, Etsy makes a point of reminding sellers that when they are successful, Etsy is successful. Etsy knows that search updates and algorithm updates can cause stress for sellers and they want to help minimize that by reminding sellers that Etsy’s success depends on seller success. Etsy says:

"When you're successful, we're successful."

2. Watch for search bar updates

Etsy breaks their 2017 search focus areas into two groups: helping buyers find the right items and building better tools for sellers.  The first way they plan to help shoppers is by “getting them started with the right search terms.”  This is almost certainly a reference to their search bar suggestions which they’ve been providing shoppers for quite a while. As shoppers type in the search bar, Etsy provides suggestions from a pool of other recent search terms. In order to help shoppers get started, they will undoubtedly be providing more personalized search term suggestions right within the search bar to help each shopper begin with the best possible search term for them. Etsy says:

"getting them started with the right search terms"

3. Changes to the search results page

The next thing Etsy plans to do for buyers is to help them “navigate their results in meaningful ways.” This could partially be referring to new filter options for shoppers which Etsy covers later in the article. But this likely includes other changes as well. There are vast possibilities but this could include things like quick product views on the search results page to pull key listing information further forward. This could also include features like “suggested listings” based on the search term and personalized browsing history. Etsy says:

"navigate their results in meaningful ways"

4. More specific ways to describe listings

As part of their list of updates for sellers, Etsy announced that they will be providing new ways for sellers to “convey specific information” about listings. This will likely be tied to some of the upcoming search filter updates. This will allow sellers to fill in information which helps to differentiate their listings from others. Etsy says:

"convey specific information about your items"

5. New search filters

Etsy announces new search filters in 2017. Currently, shoppers can filter by category, location, handmade/vintage, price, color, and ordering options. New ways to filter results could include things like seller rating, downloadable/handmade/vintage, size, and item quantity. Some sellers are even hoping for the ability to filter by items with coupon codes or those which are on sale. Etsy says:

"new ways for buyers to filter and explore their search results"

6. Don’t freak out

Again, Etsy is sensitive to the apprehension that surrounds any updates to the flow that helps customers find products. They remind sellers that they’ll keep them up to date as changes are made and will be sure to provide actions that sellers can take to make sure their shops are in the best possible standing. Etsy says:

"We'll continue to update you when we make any permanent changes to search"

7. Did I mention Etsy and sellers are a team?

Just as they opened the article, Etsy closes it with a reminder how important their relationship with sellers is. The last thing they want to do is completely turn the system upside down that is working for so many sellers. Changes will be slow and careful and deliberate. Keep an eye out for updates, make the necessary changes to your shops and everything will be fine. Etsy says:

 So what does this mean for the future of Etsy Search and Etsy SEO?

As Etsy begins to take advantage of the specialties of Blackbird Technologies, they’re looking to deliver a more personalized and intuitive search experience for shoppers. So what does this mean for SEO strategies? The core components that affect rank aren’t likely to change anytime soon. Etsy will still draw from listings’ tiles, tags, and recency. The majority of the changes are around HOW shoppers will get to those results pages and how they will navigate them. There will be other factors that Etsy introduces which will affect rank but the core algorithm is unlikely to drastically change. What does this mean for you as a seller? Sit tight and keep doing what you know works until Etsy announces changes. There is no need to jump the gun and start guessing how to update your listings for changes that may or may not happen.

What does this mean for Marmalead?

Marmalead’s algorithms measure engagement with search terms. Etsy is changing how they help shoppers find the right search term. So measuring which keywords they arrive at and which keywords enjoy the best engagement is still just as important as it used to be. In fact, with the crippling of Google’s Keyword Planner and Etsy’s planned changes to the search bar suggestions, Marmalead is becoming even more valuable to sellers as the best Etsy SEO solution available.

For the latest interpretations of Etsy SEO and search updates, subscribe to the Marmalead Blog.

Etsy Jam Episode 33: Awesome Phone Apps Part 1

This episode is part 1 of a 2 part series about the apps Richie and I love most on our phones. We cover a wide range of solutions from todo lists to photography and videography to relaxation and games. Stay tuned for this episode of Etsy Jam and find out about some killer apps you may not know about yet.

Weather Apps

Gordon: I like Weather Underground. It’s hyper-local which is what I like about it because I don’t end up with some inaccurate forecasts.

Richie: What I like about Weather Underground too are those webcams that they have in there. I can really see the weather because there’s an option to view nearby webcams. You can see if it’s a blue sky, or there’s snow on the ground, how much snow is there, or if it’s raining and those kind of stuff.

Chat Apps

Richie: I have Facebook Messenger. Family uses it and a good amount of random people I meet.

I have Snapchat too. There are couple of people that I talk to on there. Otherwise, I usually watch other people’s stories on Snapchat. My cousin is on there and she’s a flight attendant so I get to see the photos she took from different places in the world and that’s cool. I follow people like Gary Vaynerchuk, JLD from Entrepreneur on Fire, Alexis Ohanian from Reddit, and Justin Kan from Justin.tv and Twitch because they have some good stuff on there.

I also have WhatsApp. I have a handful of people I talk to on there. I have the default Messages on iPhone too for texting because a handful of people still use that. And then I have Signal. Signal is there for being the most obscure no-one-knows-about-it that you could possibly use for messaging.

Gordon: The other chat app that I have that Richie hasn’t mentioned yet, is Slack. Richie, Kevz, and I use Slack to talk as a team and it’s really convenient. It keeps everything organized for you – you can have different channels and things like that. It’s been a good solution.

Bonus app for Etsy sellers:

For you Etsy shops out there that maybe don’t want to put your mobile phone number, you can go ahead and get a Google Voice number and have people call that or make it ring you on your phone. Or maybe put it in Do Not Disturb if you don’t want to have people calling you on specific times of the day. It’s also a really easy way for you to put that extra touch point out there so if people really need it, they can give you a call. It has voice mail and all the regular features your phone already have; it’s just another number that you can throw around.

Music Apps

Gordon: I used to listen to a lot of podcast when I had my commute. I kinda have fallen off the podcast train since and I know I need to find a good point in my day where I can do that. I use Overcast for a really long time which I really like. Other music apps that I got is Serato Pyro. Serato Pyro is a fun one for anyone who is a music enthusiast and really likes the concept of the Genius feature in iTunes. Serato Pyro does that but it does it based on tempo. It’s almost like a DJ where you give it a list of songs and it will figure out the tempo of all those songs and feed them in order next to one another so that it smoothly transitions from one song to the next.

I’ve also got Amazon Music, Google Play Music, and Shazam.

Richie: I have Spotify which is in my home screen because I found it by far the best. I love their curated playlist and stuff. I think they really do a nice job of putting stuff together. They also have a bunch of playlists by mood and while I know a bunch of other services have those things too, I feel like Spotify nails it pretty well.

Movie and Entertainment Apps

Gordon: I have iMovie which I like. It’s good for manually editing videos but one of the really cool things that I like about iMovie is that they have some trailer presets that you can use. Just simply drop in your own footage and it will make a movie trailer sort of thing. I’ve done this a few times and it’s really fun.

I also have a cool one called Magisto. This is a cool app and I recommend you guys play with it at least or purchase their plan that they have with it. But it basically allows you to throw a bunch of videos or photos into a movie. It uploads your photos and footage to their servers and they go through it with their algorithm that figures out which are the most interesting parts of that footage is. Then it automatically edits all those pieces together for you and puts in a music that you choose. You also choose how long you want the clip to be and then it dumps out a movie for you at the end.

Richie: I have the Kindle app. I like to read on my phone because that’s what I have with me most of the time. I also use Pocket. Pocket is what you use when you find an article on the internet – whether it’s a blog post or a magazine or something. What you do is you save it to Pocket and this app strips out all of the distracting stuff like ads and just shows you the content. More importantly, this is the place where I put all these stuff for when I want to read something later.

Document and File Management Apps

Richie: I use two things. An app called Tiny Scanner so I can digitize paper documents. The other app is called Shoebox. Shoebox is a great little app for receipt retention. So pretty much anything I’m gonna need for tax related stuff; I scan them with Shoebox. Any business expenses are gonna get scanned in as well. They also have this optical character recognition that will extract the numbers off of it and identifies what it was, and where it’s for etc. I pay for that service just because it saves me a lot of time from not having to look at all the receipts and sort them out myself.

Photography Apps

Richie: Google Photos. I really like Google Photos. It does a really nice job of grouping things. It makes it really easy to make albums for me. They have a decent photo editing capabilities in there too. I like it and it’s good enough for me.

Gordon: I have a handful here. Simple DOF Calculator is one of them. If you take photos with a DSLR this could be handy for you. It basically helps you figure out what to set your aperture to on your camera if you’re doing manual shooting. It will help you calculate based on the kind of camera body you have, the lens type you have, what the focal length of the lens is, how far away your subject is – it will tell you where to set your aperture to get that nice blurry background which is called bokeh.

I also have Snapseed for editing photos which I used to love. Then there’s Prisma and it allows you to apply fun and artistic filters to things if you want to mess around. And then the last one I have under Photography is Lightroom. I’ve been a long time Lightroom user on my computer but on my phone, I recently snagged it because they just enabled RAW shooting on the iPhone 7 Plus so you can shoot in RAW mode. Most photographers will tell you to shoot RAW because it allows you to change photos with a lot more flexibility than you have when you’re shooting on Auto mode.

Security Apps

Gordon: Big ones for me under my security category would be LastPass and Google Authenticator. We’ve talked about LastPass in our Tools to Keep You Safe Online episode so if you guys haven’t seen or watched that yet, you should definitely check that one out. LastPass is a password manager basically and it’s super handy.

Google Authenticator allows you to do 2-Factor Authentication for your accounts. It’s another step when you log in to an account to help you lock down that account that if someone does get your password to your account, they won’t necessarily be able to log in as you because they are missing this piece of the puzzle. It’s pretty easy to use and pretty easy to set up.

Richie: I have LastPass but I don’t have Google Authenticator. I use something called Authy instead. The extra benefit of Authy is back ups. So if you switch phones or stuff like that, it’s much easier to transition to another device.

That wraps it up, but watch out for Part 2 of our Favorite Phone Apps!