Etsy Jam

Insights and actionable advice for Etsy Shops from hosts Richie, Gordon, and Kevin of Marmalead. Lessons Learned, Seller Q&A, and chats with guest shops are all things you can look forward to on Etsy Jam. Tune in if you’re ready to take your shop to the next level.

Find Etsy Jam on iTunes or on YouTube

Click on the titles to go straight to the blog posts.

  • Episode 60: Are you an amateur or a professional? How serious are you about your Etsy shop? Would you consider yourself an amateur or a professional? In this jam, we look at 14 different opportunities for self-reflection which will help you have a better understanding of yourself and take your shop to the next level. Asking questions A friend of Gordon’s shared with him the article ...
  • Episode 59: 800% Sales Increase with Rachel from IndigoTangerine We are super excited to have Rachel join us again from IndigoTangerine. Rachel chatted with us back in Spring of 2016. Since then she’s been super busy working on her shop. One year later she’s seen an 800% increase in sales. Keep reading to learn about Rachel’s Etsy specific product development strategy, why she doesn’t ...
  • Episode 58: Shop Fitness Calculator Extravaganza In this episode, Richie and Gordon dive into Marmalead’s Shop Fitness Calculator. They discuss what it will cost (spoiler alert – it’s free) and what sort of information you’ll get from it (spoiler alert – a pretty decent amount). So read on for this next episode of Etsy Jam! The secret weapon So what’s the Shop Fitness ...
  • Episode 57: Great Keywords Delivered Weekly In this episode, we have a handful of different ways that sellers are using Marmalead’s High Engagement Keyword emails to improve their listings and their shops’ success on Etsy. If you’re a Marmalead entrepreneur, or you’ve been thinking about becoming one, and you’re looking for some fresh ways to use your weekly list of the ...
  • Episode 56: Keyword Decision Tree So, you’re working on your SEO and you found a keyword. Is it a good keyword? Will it work for you? Will it end up with sales? In this episode, Gordon and Richie walk you through Marmalead’s Keyword Decision Tree and show you 6 steps you can follow to decide if a keyword will work ...
  • Episode 55: Is your Etsy SEO done? In this episode, Richie and Gordon have a candid conversation about why a seller’s SEO can’t ever be “done.” If you’ve been in the habit of practicing set-it-and-forget-it SEO, you may want to stick around and rethink your strategy. Spooky views If you pull up this week’s Jam (which you totally should) you’ll notice that unlike other ...
  • Episode 54: 7 Tips for Time Management Ever feel like there just aren’t enough hours in the day? Well, we can’t help you add another 8 hours, but we CAN offer 7 tips from a time management author which will help you squeeze the most out of your time. Up next on Etsy Jam! In this episode, Gordon and Richie chat about a ...
  • Episode 53: Making the Grade Have you ever wondered what it takes to earn an A on your listings in Marmalead? Are you curious why we’re scoring your descriptions’ sentiment? Does it baffle you that one of your A listings can turn into a C listing a month later without you making any changes to it? Well, in this episode, ...
  • Episode 52: Diary of a Vintage Seller with Victoria from Ancienesthetique In this episode we talk with Victoria from ancienesthetique. Victoria is an expat living in central France who sells vintage treasures. She talks about the importance of sturdy shelving, photography, her blog, email list and more! Back Story Victoria first opened a shop on Etsy many years ago when she was living in England. Her shop consisted ...
  • Episode 51: Etsy Shakeup   In this episode we talk about some recent news out of Etsy as they release their Q1 earnings report and announce that Chad will be stepping down as CEO. Stick around to hear some highlights from their Q1 statements and our feelings about the future of Etsy! Straight outta Etsy Big news: The beginning of May Etsy ...
  • Etsy Jam Episode 50: Naptime Hustling with Hilary from Shop231Designs In this episode we get to chat with Hilary from Shop231Designs. Hilary started her Etsy shop in 2015 and in just over a year has more than 2500 sales! Stick around and hear Hilary coin the term “naptime hustle,” talk about time management, working to find a niche market and offering some really great advice ...
  • Etsy Jam Episode 49: You are Moving in the Direction You’re Looking with Monica from Crystal Relics In this episode, the guys have the pleasure of talking with Monica from Crystal Relics. Monica shares some great stories from her motorcycle racing days, and lessons she learned which apply to selling on Etsy. We also chat about taxes, accounting, the power of positive thinking, positive energy and avoiding making decisions based on fear. ...
  • Etsy Jam 48: Spring and Summer Sales Slump? Try these things. In this episode the guys talk about some things you can do to help during a spring sales slump. We will tackle ideas you can use to help set your shop up for success!  April Fools We just LOVE this time of year in the Etsy universe (and in all e-commerce really), don’t you?! Products are just FLYING ...
  • Etsy Jam 47: Do or Do Not. There is No Try With Rebecca from AegeanDrawn In this episode we have the pleasure of chatting with Rebecca, from Aegean Drawn. Rebecca has been on Etsy since 2015 and recently found her niche selling some awesome crochet dog costumes and hats. Rebecca shares some Yoda inspired life changing advice she received, and how it helped her get her shop on track for ...
  • Etsy Jam Episode 46: Shots in the Dark In this episode, Gordon and Richie take on more quality questions from our Facebook group, BUT these questions are a bit trickier and don’t really have clear answers. Soooo, in just a moment, you’ll get to hear the guys “fumble” their way through them, while providing as much guidance as they can. Quality questions with fuzzy answers…oh ...
  • Etsy Jam Episode 45: Your Questions Our Answers In this episode, we tackle some questions, submitted by you, our Marmalead family! We touch on topics like how to maximize keywords, how important conversion rates are, and the ever mysterious, search bar. So, continue on for another great Etsy Jam blog post, and make sure you check out our actual Jam for ever more ...
  • Etsy Jam Episode 44: What Worked on Etsy and What Didn’t Work with Andrew from MorganPeter.co.uk On this episode we talk to Andrew from MorganPeter.co.uk and two Etsy shops by nearly the same name. He was kind enough to share his story with us along with many things he’s tried that did and didn’t work! Getting Started Story Andrew’s getting started story might sound familiar. He was on a simple mission, to find ...
  • Etsy Jam Episode 43: The Magic Quadrantilizer of Answers Focus on the top rightHave you ever felt like you’re trying to do a billion things at once and more new things are showing up faster than you can get things done? Don’t fall into the trap of feeling overwhelmed and letting each new task rock your boat. Instead, use the Magic Quadrantilizer of Answers to find the MOST important ...
  • Etsy Jam Episode 42: The SEO Secret Hidden in Plain Sight with Joanna from EWDMarketing In this episode, Joanna joins us from EWD Marketing. This is her SECOND time with Etsy Jam. She joined us in Episode 31. Check it out if you haven’t already. Joanna has been doing some testing and has found some really interesting things that she wanted to share with everybody. But we’ll get to that in a minute. 🙂 A Little ...
  • Etsy Jam Episode 41: Makers Biz Summit Announcement with Deb from Tizzit Makers Biz SummitIn this episode, Deb from Tizzit joins us to announce the 2017 Makers Biz Summit. Deb created Tizzit to help online handmade sellers find success. In this episode, she talks with us about the importance of great photography, value-based pricing, how water in the morning can replace coffee, and of course the Makers Biz Summit. Meet ...
  • Etsy Jam Episode 40: 6 Tips to Boost YOUR Conversion Rate Conversion RateConversion means converting your views into sales. The point is not necessarily more traffic – in fact, you can have less traffic but more sales if you have a high conversion rate. Conversion rate is the most powerful statistic you have in your shop because that’s where the rubber meets the road. The formula for conversion ...
  • Etsy Jam Episode 39: Kara from ACakeToRemember ACakeToRememberIn this episode we talked to Kara Buntin from ACaketoRemember. Two years ago Kara made the transition from selling wedding cakes full time to selling DIY cake supplies on Etsy. Join us for an awesome chat where Kara covers time management, pivoting her product line the misguided belief in 99 cent pricing, delivering wedding cakes ...
  • Etsy Jam Episode 38: Where the Driveway Ends drivewayIn this episode, we discuss how to know when you should close your Etsy shop. When is the best time to move on? What do you need to focus on when you do? And how much traffic drives past the end of your driveway? Find out next on Etsy Jam! Why you should NOT close your ...
  • Etsy Jam Episode 37: To Tag or to Title keyword stuffingIn this episode, we talk about how you should put together your title and tags for the best SEO and which you should do first. We also discuss how the SEO grading in Marmalead works and what the TRUE meaning of keyword stuffing is. Spoiler alert – it has to do with turkey and gravy. ...
  • Etsy Jam Episode 36: Do Less Be More do less be moreIn this episode, Richie and I share our top goals for 2017 and encourage you to think about your own goals too. We also go a step further and talk about what systems and techniques you can use to make sure you have the best shot of achieving your goals. https://youtu.be/aFh7u_XVfTc Gordon’s goals this 2017 First Goal My first ...
  • Etsy Jam Episode 35: 2016 Year in Review 2016 Year ReviewIn this episode, we celebrate 2016 in true Marmalead fashion – by the numbers! We go over some interesting stats from 2016 concerning Marmalead and Etsy and offer some peeks into when different seasons begin trending. Enjoy some insights and get ready to make 2017 your year! We’d love to have you as a guest ...
  • Etsy Jam Episode 34: Awesome Phone Apps Part 2 phone appsThis episode is part 2 of a 2 part series about the apps Richie and I love most on our phones. So if you haven’t heard part 1 yet, check out episode 33. In this episode, we continue to cover a wide range of solutions so stay tuned and find out about some more killer apps you ...
  • Etsy Jam Episode 33: Awesome Phone Apps Part 1 phone appsThis episode is part 1 of a 2 part series about the apps Richie and I love most on our phones. We cover a wide range of solutions from todo lists to photography and videography to relaxation and games. Stay tuned for this episode of Etsy Jam and find out about some killer apps you ...
  • Etsy Jam Episode 32: Awkward Holiday Party awkward holiday partyWelcome to our extra special super awkward holiday party episode. We take a break from the super serious no nonsense talk you’re used to from Etsy Jam and offer some answers to questions which will help you get to know Richie and I better. If you like ugly sweaters, awkward pauses, uncomfortable ice breakers and ...
  • Etsy Jam Episode 31: Joanna from EWDMarketing ewdmarketingIn this episode, we are joined by Joanna from EWDMarketing. Joanna helps Etsy sellers connect to their target markets by honing in on the best titles, Tags, and Product Descriptions. She also sells Help guides and Shop Reviews through her Etsy shop. Stick around for the end of the show when she shares a special announcement with ...
  • Etsy Jam Episode 30: Tara from MarketingArtfully marketingartfullyIn this episode, we talk with Tara from MarketingArtfully. Tara is a total SEO guru so we’re super excited to chat with her this week. She talks about pinterest, category pages, knowing your customer and how she uses Marmalead to plan for estate sales. Stick around till the end when Tara shares her Vintage Seller eBook ...
  • Etsy Jam Episode 29: Monette from DigitalPapercrafting digitalpapercraftingIn this episode, we talk with Monette from DigitalPapercrafting and ShinyDesigns.  In fact, Monette’s first shop, ShinyDesigns has been around since 2005 – pretty much the dawn of Etsy. Stay tuned to hear all about Monette’s journey, lists, clutter, fan mail, the creative process, criticism and a quick discussion about Etsy SEO. Meet Monette Hi, I’m Monette ...
  • Etsy Jam Episode 28: Original Spin originalIs anything really original anymore? Is it possible to create something completely original? Has everything already been done? In this episode Richie and I seek to answer these questions. https://youtu.be/JkLnZlNzkk8 What is Original? Original means that it is the first time something has ever existed. Well, nothing is original anymore. But that’s okay. It does sound kinda depressing ...
  • Etsy Jam Episode 27: Rachel from RachelsJewelryShoppe rachelsjewelryshoppeIn this episode we talk with Rachel from RachelsJewelryShoppe. Rachel started designing in her early twenties and then started her own company. She had wholesale relationships with about 100 specialty boutiques all over the east coast as well as retail private sales. Tune in for another jam-packed Etsy Jam! https://www.youtube.com/watch?v=LV7mLN4nEBs Sneak Peek of Marmalead’s Origin We brainstormed about a lot ...
  • Etsy Jam Episode 26: The NEW Marmalead new marmaleadhttps://youtu.be/MMJZw_e8Ehs We have got some sweet new Marmalead Announcements for you today so stay tuned! One of the big things that we hear from Etsy sellers all the time when they’re sitting down to work on their SEO is that it’s not always easy to know where to start. Let’s say I’ve got 300 listings in my ...
  • Etsy Jam Episode 25: Dalia from Etsy Seller Mastermind daliaIn this episode, we talk with Dalia from The Handmade Mastermind – formerly known as Etsy Seller Mastermind. She covers a TON of great topics like how she handles planning, how she feels about Amazon Handmade, important lessons she’s learned from her previous life in retail, how she uses social media and Periscope – and ...
  • Etsy Jam Episode 24: Phil from Shoplo PhilIn this episode, we talk with Phil from Shoplo about promotion and content marketing. Phil discusses a lot of great topics from growing a fan base to maintaining your brand image, using social media and more! https://youtu.be/rdig5QIiN_8 Phil has written a guest post for our blog, if you guys haven’t checked that out yet, you can read ...
  • Etsy Jam Episode 23: Feed the Wolf wolfIn this episode, Richie and I talk about being self reliant – especially when it’s easier to fall into the trap of being negative. We talk about not playing the blame game but instead taking matters into your own hands and pushing forward to a solution. And feeding wolves. Just…make sure you feed the right ...
  • Etsy Jam Episode 22: Greed Part 2 greedIn this episode we put some meat behind Richie’s claim that free is a big lie and paid is honest. Why? Because prenatal vitamins from Target, privacy, motivation behind ads, and reasons. Up next is part 2 of our 2 part series on greed. https://youtu.be/XkD4AO72kqo Free is a Lie. Paid is Honest. Like any rule, there are some ...
  • Etsy Jam Episode 21: Greed Part 1 greedIn this episode, Richie and I talk about greed. Good versus bad greed – and YES – we are claiming there is a good kind of greed out there. It involves wanting only the best for other people, giving advice, crazy expensive gym memberships, and little kids who try to ride the Polar Express without ...
  • Etsy Jam Episode 20: Kyle from CigartMetalWorks cigartmetalworksIn this episode we talk with Kyle from CigartMetalWorks. Kyle got started on Etsy by creating a product that scratched his own itch and helped him feel like Arnold Schwarzenegger on the golf course. We talk with him about beta testing with friends and customers, his custom video he has on his About page, run-ins ...
  • Etsy Jam Episode 19: Leaving Your Day Job for Entrepreneurship entrepreneurshipIn this episode we talk about the exciting journey from day job to self employed entrepreneur. We cover some things that are good to keep in mind about financial planning, keeping your sanity, the rollercoaster life of entrepreneurs, time management and more!   The Entrepreneurship Myth There is one myth that we’d like to dispel. This is common ...
  • Etsy Jam Episode 18: Using AIDA to Spice Up Your Photos AIDAIn this episode we talk about the acronym AIDA.  You’ll learn what it stands for and how you can apply it to your listings’ photos. AIDA is something you can apply to any eCommerce photos – so feel free to take the concepts over to your Amazon Handmade and Shopify listings as well! What is AIDA? AIDA ...
  • Etsy Jam Episode 17: Allison from SideKickPortraits sidekickportraitsAllison joins us this week from SideKickPortraits. She’s an artist and illustrator who digitally paints portraits of pets. Allison got her start with e-commerce on Fiverr but she transitioned to Etsy last December and hasn’t looked back since. She talks about a lot of what worked for her, like focusing on solid SEO keywords, putting ...
  • Etsy Jam Episode 16: Jenni from FuzzyAndBirch fuzzyandbirchWe chat with Jenni from FuzzyAndBirch, FuzzyAndBirchWedding and TattoosByFuzzy. Jenni talks about her batch strategy using Marmalead, seasonality, Brexit, systems she uses to stay on track, massive flooding, her method for finding shop helpers, the weather, and her new Etsy course called “The Path to 1k.” Tell us the story of how you came up with ...
  • Etsy Jam Episode 15: Nora from BeesHandstampedGifts beeshandstampedgiftsIn this episode we talk with Nora from BeesHandStampedGifts and BeePrintableQuoteArt . Nora is a professional musician who has had shops that range from crocheted hats to pillows to polymer clay jewelry to keychains. She shares how she first realized that her customers typically weren’t buying for themselves. And as a special treat, Nora agreed ...
  • Etsy Jam Episode 14: Rachel from IndigoTangerine indigotangerineIn this episode, Rachel joins us from IndigoTangerine where she sells handmade personalized burlap and linen bags. She also has a shop named IndigoPress where she sells some really cool printables and planners. She shares her fantastic story of starting a shop during Etsy’s infancy, what happened to it, and how with her current shop ...
  • Etsy Jam Episode 13: Kelly from FitFizz fitfizzWelcome to episode 13 of Etsy Jam! In this episode, we are joined by Kelly from FitFizz. Kelly is a graphic designer and power lifter who is focused on being able to one day sell on Etsy full time. She shares some fantastic information about how she keeps herself motivated to be “all in” on ...
  • Etsy Jam Episode 12: Kathleen from HerJoyfulStudio kathleenWelcome to episode 12 of Etsy Jam! In this episode, Kathleen from HerJoyfulStudio shares some great experiences with us. Not only was she was able to leave her day job and work full time on her Etsy shop, but she was also able to help her family purchase their first home from her shop’s profits. ...
  • Etsy Jam Episode 11: YOUR Customers customersWelcome to Episode 11 of Etsy Jam. In this episode we talk about YOUR customers. How reaching out and learning about your customers will put you in a much better spot than relying on information from other sellers about THEIR customers. Why talk to your customers? Why not just ask someone about their customers? You’re not gonna ...
  • Etsy Jam Episode 10: Ten tenWelcome to Episode 10 of Etsy Jam! In this episode we talk about the hidden meaning of ‘Ten’. Unendorsed ways of stimulating creativity, the Zen of IKEA instructions, and putting YOUR customers to work! Ten Ten may seem like a lot. Or maybe it doesn’t seem like a lot. But if you ever sat down to do ...
  • Etsy Jam Episode 9: Michelle from FourLetterWordCards michelleWelcome to episode 9 of Etsy Jam. In this episode we talk with Michelle from FourLetterWordCards about all kinds of Etsy stuff. She shares how she got started, write descriptions for her products, keep shipping costs down, perfects her photos and loads more. How did Michelle get started on Etsy? My name is Michelle and I own ...
  • Etsy Jam Episode 8: Pricing pricingWelcome to Episode 8 of Etsy Jam. This episode is about Pricing. Pricing your products, that you’re selling online whether that’s Etsy, Shopify, Amazon, or wherever you happen to be. We are going to talk about how you price things and how you decide how much or how little you charge for something. The Two Common Methods ...
  • Etsy Jam Episode 7: Competitive Analysis competitive analysisWelcome to Episode 7 of Etsy Jam! Today we’re going to talk about Competitive Analysis and how you can use this to get a leg up on your competition. Why it’s important to do competitive analysis? Competitive analysis is not meant to copy your competitors but is meant to know where you stand in the market and it’s ...
  • Etsy Jam Episode 6: Tools to Keep You Safe Online tools to keep you safe onlinehttps://youtu.be/sLZ9tTpRPZs Staying Safe Online It’s no secret that the web is becoming more and more riddled with spyware, viruses and malware. Every day is a cat and mouse game between malicious parties and the people trying to help us stay safe online. We focus on two tools to help YOU stay safe online: Ad Block Plus and LastPass What is ...
  • Etsy Jam Episode 5: Field Trip field tripIn this episode, Richie and Gordon take a special field trip to a top secret location in Cleveland. This may be a good episode to watch the video version down below: This week, we want to talk about why people are selling on Etsy, why people are trying out this entrepreneur lifestyle and what it means ...
  • Etsy Jam Episode 4: Rachel from PaperBerryPress Welcome everyone to episode 4 of Etsy Jam. This week we have a special guest with us, it is Rachel from PaperBerryPress and she will be talking about the adventures of a mompreneur! How did Rachel get started with Etsy? To go back to 2013, I opened a shop and at the time, I had a full time job. ...
  • Etsy Jam Episode 3: Failing Forward failing forwardWelcome to episode 3 of Etsy Jam. Today our topic is Failing Forward. Before we get into that, we wanna talk about things that we’ve learned through our feedback on our Rock Your Photos report. You can check out what Rock your Photos is if you click here. Takeaways that we’ve learned from Rock Your Photos reports: People ...
  • Etsy Jam Episode 2: Jen Carey Etsy JamWelcome everyone to the second episode of Etsy Jam! First before we jump in to stuff too much, I’d like to make announcement that we’ve released the worksheets we talked about last week thru an email. If you didn’t receive the email, you can login to the Marmalead website and as soon as you get on ...
  • Etsy Jam Episode 1: Q&A Etsy Jam: Q&AWelcome to the first episode of our weekly Etsy Jam! We have asked a couple of questions inside of our FB Group and people jumped in with their own questions. We picked them up and that’s what we’re going to talk about today. 1. With Patterns now, are the SEO algorithms for websites separate from Etsy ...